AI search benchmark · Dallas-Fort Worth
Who AI Recommends for Commercial Real Estate in Dallas-Fort Worth
When buyers ask AI tools for commercial real estate in Dallas-Fort Worth, the answers name CBRE, JLL and Colliers most often. Of the 20 local firms we tested, 6 were named in at least one answer to a question that did not mention them, and 14 were never named.
By Todd Allyn, Founding Director, Sovereo Intelligence Research · Published November 4, 2026 · Tested October 22, 2026
- 159AI answers to buying and research questions
- 6 of 20local firms we tested were named at least once
- 25%of all recommendations went to the top three names
- 273different businesses named across all answers
The leaders
Which businesses does AI recommend most?
Share of AI answers that named each business, across every question in the test, in ChatGPT.
Where AI gets its facts
Which websites does AI cite for these questions?
The domains linked most often as sources in the answers. These pages shape what AI says about this market.
- cbre.com92 citations
- colliers.com61 citations
- jll.com60 citations
- cushmanwakefield.com51 citations
- transwestern.com47 citations
- streamrealty.com46 citations
- loopnet.com30 citations
- marcusmillichap.com26 citations
- en.wikipedia.org23 citations
- nairl.com18 citations
What it means
What should a commercial real estate firm in Dallas-Fort Worth take from this?
- AI answers concentrate on a few names. The top three took 25% of all recommendations, so a firm outside that group is easy to miss.
- Most local firms are invisible to these tools today. 14 of the 20 firms we tested were never named for a question that did not mention them.
- AI repeats what it can verify. The firms named most often have sites and listings that state who they serve, where and how, in plain language that the cited sources back up.
Method
How was this measured?
We asked ChatGPT the questions buyers ask before hiring, through each tool's search-connected API, for each firm's own city in Dallas-Fort Worth. Questions that named a business were left out. A low-cost model then listed every business each answer recommended, and we counted how many answers named each one. Raw answers are stored unedited. Answers vary from run to run and can differ from the consumer apps, so read these figures as a snapshot, not a ranking. Firms we tested that AI did not name are counted but not listed.
Example questions
- Who is the best commercial real estate broker
- Which firm should I use for office tenant representation
- Who can help me sell a commercial property or retail center
- Best commercial property management companies
- Best independent commercial real estate firms in Dallas, TX, not the national brands
- Top industrial real estate brokers near Dallas TX
Your business
Where do you stand in this list?
Get your own AI Share of Voice report: the questions your buyers ask, who AI names, and where you can win. Free.